Meat Naturally provides EcoRanger training for small, rural farmers in Southern Africa. Herders learn proven techniques for regenerative grazing, cattle management, stock theft patrol, and predator control. Through our collaboration with local NGOs, farmers now have access to bulk purchasing power, vaccinations, tagging services and much more. In short, emerging farmers can now provide high quality meats and compete with commercial farmers.
Through the Meat Naturally Conservation Agreement, we have developed a sustainable model where livestock farmers are trained and then required to implement environmentally-friendly grazing plans and techniques, assist in erosion control and clearing of invasive plant species, thereby restoring Africa’s rangelands and wetlands. Our farmers have become stewards of the continent’s environment, as well as, an emerging source of rural economic development.
Meat Naturally is creating an economic opportunity and sustainable livelihood for emerging farmers, linking small-scale independent farmers with commerial buyers of meat products. By organizing and managing both mobile auctions and abattoirs, farmers now have the power to sell meat to markets and buyers formerly unaccessable. Buyers can now have confidence in the meat quality as we work with farmers to meet production and health standards.
The natural beauty of our sustainable model is that it creates balance between rural economic development and ecological management and restoration. One is not exclusive of the other. Instead, livelihoods of the farming community are dependent upon a robust environment. And now thanks to Meat Naturally, a healthy environment is looking to farmers who are equally focused on growing market opportunities as they are on growing healthy rangelands.
Meat Naturally is a critical link between Africa's small-scale farmers and commercial meat buyers, between NGOs and rural economic development, between economic and ecological enhancement, and between traditional farming methods and new market opportunities. We are providing the farming community with the knowledge and tools to break down former economic barriers, while motivating them to invest in restoring Africa's rangelands and wetlands.
South African Livestock Distribution
Analysis of Formal Market Share and Livestock Distribution
Communal Lands
Livestock Numbers
50%
Retail Meat Products
8%
Private Lands
Livestock Numbers
50%
Retail Meat Products
92%
Key Insights:
• Red meat consumption in Africa is growing
• South Africa imports ~20% of its meat despite available livestock
Meat Naturally aims to foster economic prosperity for small scale, emerging cattle farmers in Africa, accomplished in most cases through partnerships with NGO’s who become implementing partners. In many cases, NGO’s have built relationships and trust with communities in a specific area and have a history of engagement, but are looking for a livelihood’s upliftment tool or initiative, which Meat Naturally can provide.
Visit our NGO Partnership page and learn more about our consulting services and technical assistance.
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